CES: Survey Finds Traditional TV Viewing Is Collapsing - Forbes
January 9 2012, 8:20pm
Kevin: A study by Accenture finds that "traditional television viewership is experiencing a wholesale collapse". The main findings: "The survey, the results of which are being released Monday, just as the 2012 International Consumer Electronics Show gets underway in Las Vegas, finds that the number of consumers who watch broadcast or cable television in a typical week plunged to 48% in 2011 from 71% in 2009. The same survey, which canvased about 1,000 consumers in each of 10 countries – Brazil, China, France, Germany, India, Japan, Russia, South Africa, Sweden and the Untied States – also found that the number of consumers who intend to buy a TV set in the next 12 months fell to 32% in 2011 from 35% in 2010."
